Having a clear, succinct message about your practice is absolutely essential to making a memorable impact on others. The more clearly you communicate your message the more likely others will remember you and be able to refer to you.
- Educate. State who you are, where you practice, and what you specialize in (i.e. your category).
- Distinguish yourself. Communicate what makes your practice different. For example, “I make myself available to clients between sessions who are in crises; I have advanced training and experience in treating PTSD”.
- Call to Action. Motivate others to contact you.
- Passion. Use your tone, body language, etc. to communicate how passionate you are about your practice.
- Unique Selling Proposition. A good USP tells people what you do in a manner that gets them to ask how you do it. “I guide families through the intervention process safely and effectively”. “I teach Couples tools to have a better sex life an overcome barriers to intimacy”. “I use the most effective techniques for trauma resolution”.
- Clarify whom you want to meet. Tell other member’s whom you want to meet. This includes your “ideal client” as well as Strategic Referrals (contacts that lead to direct client referrals).
- Practice your Elevator Pitch ahead of time. Write it down if necessary.
- Be confident. This is not about being perfect or not slipping when you talk, but conveying confidence and conviction about your practice.